We are an experienced and creative branding, marketing team with national brand experience.
Spreading vision and meaning in meaningful ways.
Crafting client messages which inspire stakeholders to act.
Agustin received his Masters in Business from California Lutheran University in Management & Organizational Behavior and Finance. He received his BS in Business from the University of Southern California and is a graduate of USC’s Lloyd Greif Center for Entrepreneurial Studies. Agustin is a Marine Corps Veteran (0311) and 25+ year seasoned professional with career highlights of being a turnaround CEO of a health care company and a fortune 500 marketing consultant working on national brands like Uncle Ben’s Rice, Healthy Choice, Peter Pan Peanut Butter, Orville Redenbacher, and Nature Made Vitamins.
Agustin taught at UCLA Extension providing students with strategic planning process to expand existing or start-up businesses using a variety of channels including the Internet. He lectured and advised on a variety topics including trends in B2C/B2B e-commerce, multi-channel marketing, consumer behavior, business development, marketing strategies, online advertising and ROI, digital branding, online security, product development and user experience.
Agustin is also an active member of Innovate Pasadena which promotes Pasadena as a center for technology and design innovation. Within Innovate Pasadena, Agustin is the Co-Founder and Co-Contributor to Innovate Pasadena’s Design X Meet-Up for those who are passionate about integrating Design Thinking into their business.
He also serves as the Commander of the American Legion Post 13 in Old Town Pasadena also runs the Pasadena Area Veteran’s Meet-Up group.
As a Part-Time Volunteer, Agustin is the Director of Strategic Communications of the California State Guard.
Bayfish Creative Management is a Certified California Disabled Veteran Business Enterprise (DVBE #2000918)
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