header_logo

Strategic Communications

Strategic Communication is the process of either unifying messaging to multiple stakeholders or crafting specific messaging directed to multiple segmented stakeholders. It’s a step above brand managers and marketers, where they focus on branding and marketing products and services, 

Strategic Communications takes a similar marketing approach to gain “buy-in” or “engagement” by influencing suppliers, vendors, employees, elected officials, governments, communities, advocacy groups, investors/shareholders, and trade/professional associations. 

One example of strategic communications is promoting your company’s social responsibilities efforts. It’s broad and means different things to different stakeholders. Not really in a brand manager or marketing manager’s wheelhouse. 

Stakeholder Messaging Segments

Suppliers

Vendors

Employees

\

Communities

Community

advocacy groups

investors / shareholders

trade / professional associations

governments / Elected Officials